Welcome to Whatever Nevermind!

We (Fawnia Soo Hoo and Cheryl Wischhover) are two Gen X journalists/friends/colleagues itching to analyze the ubiquity of ‘80s and ‘90s nostalgia in current pop culture, report on the fashion and beauty trends emerging from it, and blog with abandon. You can learn more about us on our About page.

We’ve got stories coming for you about the most right now, but ‘80s-referential beauty and beachwear that makes us happy, the economics of buying vintage concert tees, the phenomenon of young Gen Z women living as Me Decade denizens, and #iykyk X-er Easter eggs on the big screen. We’ll riff on newsy items and blog about things that we care about (Cheryl: Patrick Swayze, Anais Anais perfume, the Nostalgia Industrial Complex ™. Fawnia: Keanu Reeves always, a Joan Chen-aissance, her dream reboot of “Miami Vice” with Charles Melton as Crockett and Jay Ellis as Tubbs.) We’ll also share entertaining and useful lists, shoppable fashion and beauty recommendations, news links, the occasional rant, and more.

We obviously chose our name in homage to the patron saint of Gen X, Kurt Cobain, who wrote that brilliant lyric in “Smells Like Teen Spirit.” It perfectly encapsulates our mindset and the labels slapped on our generation. (The blue background in our logo even references the Nevermind cover art.) But we promise there’s something here for all generations. We are not interested in wallowing in nostalgia! 

Our official launch date is Thursday, June 6, and we are hoping to publish at least weekly. We will offer all our content free for now, but please consider supporting veteran journalists, who desperately want to keep writing — like intrepid reporter Andrea Zuckerman at the West Beverly Blaze. We will eventually flip the flux capacitor switch and turn on the paywall (*to the tune of “Wonderwall” by Oasis*). For $6 per month or $60 per year, you won’t lose your access to original reported features, useful recommendations, and exclusive content. And if you’d really like to show your support for us as we start out, you can subscribe as a founding member at $150 per year and consider yourself one of the proto-Plastics, the Heathers, or The Breakfast Club (but Cheryl calls dibs on Ally Sheedy’s “basket case.”)

Welcome! Or, to quote a few more words from the late Cobain, "Hello, hello, hello, hello."